A very personal approach to my work.
My journey in real estate began in 2012. Since then, I have learnt about homes, negotiation and the market, but above all about the people behind every transaction.
Selling a house can mean beginning a new chapter, adapting family life or saying goodbye to a meaningful place. I know because I have experienced it myself.
I have become a mother to a little boy, moved home and dealt with the challenges of renovation. I have seen my needs change, and a home that suited one stage of my life no longer meet what we needed next.
That is why I understand the excitement, exhaustion and uncertainty that can come with moving home. When I listen to an owner, those experiences stay with me. Understanding what they are going through and what they need is, for me, the true starting point.
Experience taught me how I wanted to work.
During my career, I worked at agencies where volume set the pace: taking on more properties, arranging more viewings and closing the next transaction.
That approach often left too little time to listen, study each property in detail or check whether a viewing really made sense. I missed having a more direct relationship, providing prompt responses and making recommendations shaped around each owner’s circumstances.
I also saw questions and difficulties arise after signing without the support they needed. Those experiences shaped a conviction: I wanted to practise this profession with greater personal attention, sound judgement and more time for each person.
Taking a break helped me decide how to return.
Motherhood led me to step away from real estate for a time. That pause gave me perspective on my career and helped me reflect on what I wanted to keep and what needed to change.
When I thought about returning, I knew I wanted to understand every home, be fully involved in each transaction and offer the attention I would expect myself when making such an important decision.
PAR 72 grew out of that reflection.
Small by choice.
I created PAR 72 to work with a small number of properties and give each one the time it deserves.
I want you to know who you are speaking to, feel comfortable sharing your questions and know that every recommendation is based on a study of your home, your circumstances and the market.
That means preparing an individual strategy, carefully screening enquiries and viewings, and keeping you informed throughout the process. It also means coordinating advice from specialist legal and tax partners whenever needed.
My commitment continues after signing: to remain someone you can turn to if a question arises or you need guidance on the next steps.
Trust begins with honesty.
For me, advising you also means saying things you might not have expected to hear.
If I believe a price is not supported by the market or a strategy is unlikely to achieve what you need, I will explain why and we will explore the alternatives.
If your expectations and what I can honestly offer do not align, I would rather decline the sale than commit to an outcome I do not believe in.
Your home deserves dedication. Your trust deserves honesty.
Silvia Lorente
Founder of PAR 72
Let’s talk about what you need.
I would like to hear your story, understand where you are in life and see how I can help.